Zenapse Wins 2024 MarTech Breakthrough Awards For "Best AI-Powered Sales Solution"

WESTPORT, CT., August 15, 2024 -- Zenapse, the AI SaaS platform for dynamic marketing and CX optimization, today announced it is recognized as the  "Best AI-Powered Sales Solution" by MarTech Breakthrough Awards program. Now in its 7th year, MarTech Breakthrough Awards is a leading market intelligence organization that recognizes the top companies, technologies, and products in the global marketing, sales, and advertising technology industry today.

Zenapse's AI SaaS platform empowers marketers to create high-performance, dynamically optimized experiences enriched with emotional intelligence. Its AI-driven experience optimization platform, trained with billions of observations and the world's first Large Emotion Model (LEM), delivers unparalleled insights into consumer emotion. The ZenImpact Optimization Studio, its flagship product, is designed for enterprise marketers and is easy to deploy and use—with just two lines of code.

"Capturing and understanding consumer sentiment has become a lost art for marketers in the era of big data, and we're honored to be recognized by MarTech Breakthrough for our work to bridge this divide with AI,” said Matthew Bernardini, CEO and co-founder of Zenapse. "We are excited about the future as we continue to innovate and expand our vision of supporting marketers in creating emotionally intelligent and high-performing customer experiences with up to 400% improvement on business goals."

By understanding what truly matters to consumers, Zenapse enhances marketing with emotion. With 95% of decisions being subconscious and emotionally driven, traditional demographic and behavioral tools often fall short, resulting in wasted opportunities. Zenapse bridges this gap by understanding consumer psychographics—emotions, beliefs, and attitudes—unlocking opportunities for deeper connections, enhanced experiences, and business goal achievement.

The mission of the MarTech Breakthrough Awards is to honor excellence and recognize the innovation, hard work, and success in a range of marketing, sales, and advertising technology-related categories, including marketing automation, customer experience, performance marketing AdTech, SalesTech, marketing analytics, content and social marketing, mobile marketing, and many more. The creation of MarTech Breakthrough winners was based on a comprehensive judging process. This year's program attracted more than 4,000 nominations from all over the world. To learn more about Zenapse, visit zenapse.com.

ABOUT ZENAPSE
Zenapse is the first AI platform to focus on understanding emotional intelligence to help brands understand what's important to consumers, how they evaluate choice, emotion, sentiment, and belief, and how that fits into all the experiences that are created every day. Zenapse is making a difference for enterprise marketers who are tired of old tools that just don’t cut it anymore. Marketers using Zenapse gain the combined skills of a marketer, strategist, data scientist, and designer into one platform. The company serves clients across retail, finance, and entertainment, including Sam’s Club, Aeropostale, Prosper, and Bread Financial, who use Zenapse to gain advanced psychographic insights and create emotionally intelligent, data-driven campaigns.

ABOUT MARTECH BREAKTHROUGH AWARDS
Part of Tech Breakthrough, a leading market intelligence and recognition platform for global technology innovation and leadership, the MarTech Breakthrough Awards program is devoted to honoring excellence in marketing, ad, and sales technology companies, products, and people. The MarTech Breakthrough Awards provide a platform for public recognition around the achievements of breakthrough marketing technology companies and products in categories including marketing automation, AdTech, SalesTech, marketing analytics, performance marketing, CRM, content and social marketing, website, SEM, mobile marketing, and more. For more information, visit MarTechBreakthrough.com.

Media Contact:
Eric Gonzalez
VSC for Zenapse
press@zenapse.com